An olfactory rhythm inspired by the pulse of the city, 724 by Maison Francis Kurkdjian is a luminous, modern fragrance that captures the elegance of urban life lived in harmony. Launched in 2022 and composed by Francis Kurkdjian himself, this unisex Eau de Parfum radiates clarity, serenity, and effortless style.
The scent opens with airy aldehydes and zesty Calabrian bergamot, offering a clean, sparkling impression—like morning light reflecting off glass towers. At its heart, a floral accord of Egyptian jasmine, mock orange, and sweet pea blooms with graceful energy, soft and radiant. The base wraps the composition in a comforting veil of white musk and creamy sandalwood, leaving a subtly addictive and polished trail.
724 is a fragrance for those who find beauty in motion, balance in contrast, and calm amidst the vibrant hum of the world. A quietly powerful scent that wears like a second skin—refined, fresh, and timeless.